Many online retailers face the challenge of less number of signups for their ecommerce websites. If you have a strong email or newsletter list, you have a better chance to market your new offerings and promotions for a longer span of time. But for a strong email marketing campaign, you should possess a strong list and a considerable number of signups on your website. Newsletter subscriptions can sometimes be the real key to a huge number of conversions on your ecommerce website.
Some serious effort is required to have a steady number of signups and an increased number of newsletter subscribers. We have made a comprehensive guide that could help you boost the rate of signups on your ecommerce website. We have included tips and ecommerce solutions from some of the ecommerce experts and pioneers of ecommerce SEO to make the list of strategies to increase the rate of signups on your website.
Here is the list of some efficient strategies to boost the rate of signups on ecommerce website:
The use of sub-newsletters:
Different people have different interests based on their requirements. They are more interested in certain products or services instead of the whole portfolio. It is often impossible to address the interest of everybody if the portfolio consists of a variety of services or products.
This can be addressed by having different newsletters for different interest groups with different content. This could be beneficial for both your business and specific interest groups. The database is already managed online which would give you the chance to enter contacts. You should create distinct streams based on your targeted audience.
Simple signup forms:
The main objective of a signup form should get somebody to signup. A simplified and minimal form would serve the purpose. From a visitor’s point of view, the best form is the one which only demands the necessary information.
The key to getting more signups through a signup form should be the input of minimum information. The input field of the shipping address should be auto-filled through information acquired from the billing address. The focus should be to lower the barriers in signing up as much as possible.
The daily deal or the deal of the day prospect urge the customers to return to your website over and over again for the sake of making a purchase online. A newsletter with the info of daily deals would be even beneficial. This would provide a sound reason for your customers to read your newsletter.
They would be keen to read your newsletter every day to get a beneficial deal while purchasing their desired items. The desire to get exciting discounts could motivate the people to fill up the signup forms and provide their email addresses to get further info about discounts.
If your subscription is paid, consider giving a free first month to new subscribers.
Offer lucky prizes to subscribers:
The chances of winning a lucky prize could be a powerful motivating factor. You can also offer a chance of winning lucky prizes to visitors to lure them towards sign up. An indirect prize like a gift form, or a prize in the shape of an item you offer for sale on your website can be a driving factor to get more signups.
There is no need to offer a prize to every subscriber. The chance of winning a luck prize would be enough to serve the purpose.
Exclusive discounts for subscribers:
Getting exclusive discounts from a store could strengthen the loyalty of customers. You can offer a minimal amount of 10% or 15% percent exclusive discounts on each product or some selected products for your subscribers. You can even offer discounts in the form of pairs.
Use a prompt with an interactive trigger to get subscribers. As soon as the customers input their email address, the discount is applied to products present in the cart immediately. This would urge many visitors to sign up for your ecommerce store.
It is a well-known fact that most of the customers don’t want to pay any additional shipping cost for the products they purchase online. You can get the advantage of this demand by customers.
Shipping cost is usually quite substantial. You can subsidize this and apparently cut the cost of a product by not cutting off the actual price of a certain product. Offering free shipping in return for a newsletter subscription is not a bad deal after all.
Doing this would definitely boost signups and price-sensitive people would sign up for your newsletter for sure.
You definitely won’t want to navigate away from your customers on even a landing page on your website. You should make sure that any offer of subscription featured on the homepage doesn’t cause loading of another page in the same window.
Opening a new tab is possible but it may seem annoying to your customers. The best practice to show subscription is making use of inline popups. This would enable you to display the message separately yet visible on the top of the main page. By applying this solution, you can easily boost your signup rate without making your customers take a wrong turn.
Sticky sign up form:
You should make sure that the newsletter subscription sign-up form is always available on your site. It doesn’t matter how far down a visitor scrolls into a page, signup form should be implemented as a floating overlay.
Obtrusive sticky bars may prove costly for your business, as it might annoy the customers and force them to leave your website. The sign-up option should always be available on the website to ensure the customer sign up without the effort of navigating the website to find sign up option.
Capturing the attention of leaving customers:
You can use exit-intent popups to capture the attention of leaving customers and keep them engaged with your website. Considered annoying but these popups really work.
If a person wants to leave your website immediately, you can display a popup with a lucrative offer to urge the user to sign up for your newsletter and enjoy an exciting offer with your ecommerce services. This would provide you the last chance to get the signup and probably a conversion.
We have discussed some efficient and sophisticated way to increase the rate of signups for your ecommerce website considerably. We hope these tips would help you in boosting your business and customer engagement.
Best of luck with your business!