Ecommerce is growing rapidly year-over-year and it is expected to excel even more in the near future. Ecommerce was expected to reach the $1 Trillion mark at the end of 2020 but it was achieved in the first quarter. More and more people are turning to ecommerce as time progresses. The reason is simple, there are approximately 4,208,571, 287 internet user in the world from which 1.92 Billion internet users shop online.
This is the reason why ecommerce business is making more and more revenue. But it is not all the glitters and golds. With a growing business, the demands and management of the business get tougher as well. Fast-growing businesses need assisting software that help them in managing these ever-growing extensions. This is where ecommerce integrations come in to play.
Before we devel into the uses of integration, let’s see what ecommerce integrations.
Ecommerce integrations are helping systems that ecommerce merchants use with their existing business to manage and improve the customer experience like Enterprise Resource Planning (ERP) and Point of Sales (POS), multiple payment methods, multiple languages, etc.
Omnichannel is on the rise, more and more people are adopting this new trend as today’s consumers use an average of almost six touch-points with nearly 50% regularly using more than four. Managing all these channels is not an easy task but with the help of ecommerce integrations, you can do it effortlessly.
Inventory management is very lethargic work. Ecommerce integrations can update the inventory across all channels eradicating the trouble to upgrade every channel manually. That is the reason why leading ecommerce platforms offer different integrations for their customers to help them in their management. It is pretty common for ecommerce vendors to change their ecommerce platform if their current one is not offering the right assistance. But moving a store from one platform to another is very complex work. Worry not there are ecommerce agencies that provide professional shopping cart migration services.
This all looks very promising and exciting but when to integrate your business is probably the most important decision of all.
So, when are you ready for ecommerce integrations? The answer to this question is when you feel like your sales have so much that it is getting very tough to manage the orders and you are spending hours and hours just managing the inventory on different channels, that is the time when you should plan about ecommerce integrations. The problem does not end here, there are many problems that are that come with manually updating data. “Man is to err” that means that human will make errors in adding the same data across different systems. Now, these small mistakes might not look threatening in the beginning but a lot of small mistakes as a whole can cause some serious trouble for you and your customers as well.
One more stage is when you are scaling your business and you want to add more options to provide better services to your customers. Remember the goal should be to provide the same services to your customers that made you successful.
Uses of Ecommerce Integrations
Ecommerce integrations have numerous uses from the vendor’s point of as well as the customer. It gives the vendor freedom from entering and managing customer data, orders, and products in different channels thus reducing time, effort, and human error.
Moreover, it will help update information like stock availability and price across different systems from one entering point. It gives the vendor the liberty of adding more channels without much effort and cost-effectively. Hence, giving the e-marketer ability to manage more orders and making more revenue.
The beauty of ecommerce integrations is that it not only benefits the vendor but the customer as well. They help to maintain a constant balance of product content across all channels. Furthermore, it informs the customers about their shopping and shipping details automatically and immediately.
Customers like a personalized shopping experience. In order to meet their needs, online vendors must provide as many options as possible. These options include multiple payment methods. Studies show that people abandon carts because the vendor is not offering the relevant payment gateway. So, the best approach is to add as many payment methods as you can.
One of the biggest benefits of ecommerce is that it gives you access to the global market. To give your international customers a personalized experience try to add multiple languages to help them navigate around the website conveniently.
It is a fact that ecommerce will grow more over the years. All those connected to ecommerce must grow with the rest of the world if they want to stay in the game. The best way to embrace change is to plan before it happens. If you want to keep up with high orders of customers you must add ecommerce integrations for assistance. Add more and more options for customers because let’s face it if you don’t your competitors will.